The second advert he told us about the Fox's Biscuits with Vinnie the panda bear.
Even though the trailer is ten seconds long and can be watched by clicking HERE, the trailer cost considerably more. This ten second trailer cost over £1 million to make due to there being several problems and indecisiveness by Fox's biscuits over what it is they actually wanted. So it cost over £1m to make - way over the original budget and had over 120 staff working on it.
Some of the jobs the staff were doign was - photography, 3D modelling, lighting, catering, legal, poeple renting rooms and props, voice over artists
All of those costs built up and with Fox's Biscuits being indescisive about what they wanted, Double negative soon found themselves over budget and quickly running out of time before they finally managed to get a completed advert that the company liked.
Thankfully the advert was so popular, that 4 more were produced.
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